The group’s ethos is to create a culture where we are facilitating and creating opportunities for black voices to be truly heard, by creating forums for listening that will ensure we remain truthful in our dealings whilst being well informed of the issues, from the perspective of the people we are serving. We will treat others with respect and tolerance, to aid our agenda, without adversely impacting them.  Despite this, we will be forthright and ambitious in our dealings to bring about a step change in how the black community is represented.

An area of focus for the organisation will also be to equip and enable the black community to strategise and organise themselves to be most effective in executing the ultimate goal of eradicating racism from our society.